Concept.
El Viejo is a casual dining experience with a modern take on Latin American cuisine.
Inspiration I.
Ay! Jalisco Restaurant is a Tex-Mex restaurant owned by my father. What captures my attention in the logo are the dancing jalapeño peppers, as they give life and character to the brand.
Iteration I.
Inspiration II.
Emphasis on one letter.
Final Iteration.
Logotype & Logomark.
Variations.
Mockups.
